
I’ve been getting some garden done lately.
I’ve been getting some garden done lately. Getting it ready for next Spring. Gardening and Sales are like that. Prepare early, monitor. Enjoy the growth.
I’ve noticed my mailbox is deteriorating. It is masonry work. It’s one of those jobs where it seems easy enough, but can go south real quick, and come out of budget scope with one false tap.
While running an errand to the neighborhood DYI Orange Palace, I came across some masons repairing the curb to my neighbor’s house, what luck! and asked them if they’d like to give me an estimate to fix my mailbox. Sure, they said. I gave them the address and suggested they take a look. They did. Said they could do it but would have to get back to me with the estimate. I suggested they leave their info in the mailbox.
And there the sales cycle ended. They had no way for me to contact them.
Leaders prepare your team to sell. When your team members are in front of a customer willing to buy, make it easy for them to do so. Carry a card, a pad for quick estimate and contact info., brochure of services.
I don’t know if these guys are going to come back. I could go bother my neighbor for their info. But really…I’ll probably take a Saturday afternoon, tune-up my masonry skills and DIM. Another sales lost to ‘do nothing’. The graveyard of most sales motions. Over 60% of your teams’ sales opportunities end up here. See previous post.
Don’t make it difficult for your customers to buy from you. When preparedness meets opportunity, luck happens.
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