Data-Driven Sales Development & Leadership
to Accelerate Growth

We deliver data-driven sales training, coaching, and
consulting to help businesses grow

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What We Do

Sales success doesn’t happen by chance—it’s built on strategy, structure, and strong leadership. We provide Sales Leadership as a Service, giving your organization the expertise, tools, and processes to drive growth and achieve sustainable, predictable revenue.

We focus on four key areas of sales leadership

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Streamline Your Sales Strategy

Focus your business on its most profitable sales opportunities. Avoid the "spray and pray" approach, which spreads your resources thin. A solid strategy involves aligning your messaging with high-value offerings and making tough decisions about what to turn down.

We can help with:

  • Identifying profit-driving areas
  • Providing growth insights
  • Establishing sales plans and rep production goals
  • Segmenting your market
  • Running A/B campaigns
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A Proven Process for Closing More Deals

The key to scaling your business is an effective sales process. A well-designed, linked, repeatable process increases your closing rate to 93%. A poor process wastes time on control and reporting; a good one empowers sales teams and provides valuable data.

We focus on:

  • Driving cumulative results
  • Creating a proven sales process
  • Leveraging technology
  • Directing business development
  • Optimizing compensation plans
  • Managing sales costs and channels
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Sales Leadership for Maximum Impact

Maximize sales productivity with expert management. Bringing in a fractional Head of Sales can take your business to the next level without the cost of a full-time hire. A seasoned leader can assess talent, close performance gaps, and drive accountability.

They can:

  • Assess and recruit talent
  • Close performance gaps
  • Provide leadership reports
  • Run sales meetings, SWOTs, and QBRs
  • Drive accountability
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Boost Sales with Proven Training Programs

To grow healthy revenue, you must develop your sales team's skills and mindset—what we call Sales Intelligence™. We provide the tools, techniques, and research-backed content to sell more effectively and increase engagement.

We offer:

  • Sales tools and techniques
  • Engagement programs
  • Sales Intelligence™ training
  • Coaching and skill-building content
  • Skill | Will coaching
  • Skills building training

Why Choose Us

We believe in more than just sales — our philosophy aligns with that of  Conscious Capitalism. It’s about creating long-term value for employees, customers, vendors, and communities.

We take a holistic, systematic approach to sales leadership, ensuring your business thrives sustainably.

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Evergreen Sales Group

Top 10 Problems

1. “Our sales team is inconsistent.”

We can’t count on our team to hit quotas every month. Some reps perform well, but the rest struggle, and there’s no system to drive consistent results.

2. “Our sales and marketing teams don’t align.”

Marketing creates leads, but sales doesn’t follow up effectively, and we’re missing opportunities to cross-sell and up-sell. They feel like two separate worlds.

3. “We don’t have a clear, repeatable sales process.”

Our reps do things their own way. There’s no playbook or structure to scale the team or ensure consistent success across the board.

4. “We’re promoting top sales reps into leadership—and it’s not working.”

Our best reps don’t always make great leaders. They struggle to coach and motivate others, and we lose their production while gaining poor leadership.

5. “Our reps don’t know how to approach executive buyers.”

We’re losing deals because our team lacks the confidence and skills to sell to high-level decision-makers. They don’t have the presence or the know-how to diagnose and solve complex problems.

6. “We’re not retaining customers like we used to.”

We spend so much effort landing deals, but our account management approach is driving customers away. It feels like we’re starting from scratch every year.

7. “Our sales team struggles to sell solutions instead of products.”

We know we need to move to a consultative sales model, but the team is giving away margin or leaving money on the table. They don’t know how to sell solutions that address the bigger picture.

8. “We’re missing opportunities to grow revenue with existing clients.”

We’re failing to cross-sell and up-sell effectively. Our teams aren’t working together, and we’re leaving money on the table with our current customers.

9. “Our team is burned out and turnover is high.”

Reps are frustrated with unclear goals, lack of training, and no real path to improvement. Morale is low, and we’re constantly having to replace good people.

10. “We don’t know how to scale our sales efforts.”

We’ve hit a ceiling. Our team isn’t growing with the company, and we don’t have a strategy to expand into new markets or manage larger client bases effectively.

Building Scalable Sales Engines

For over 25 years, we’ve helped hundreds of companies and thousands of leaders achieve measurable results, including:

  • Increased sales

  • Reduced team turnover

  • Improved profitability

  • Competitive differentiation

Companies We Work With