Evergreen Sales Group

Request a Consulation

We Provide Sales Leadership as a Service

We lead, coach, train and motivate B2B sales teams in 4 major areas.

Strategy

Know what and to whom you are selling

Process

Optimize your company's Sale's Processes

Management

Maximize Team Outputs

Development

Exceed Sales Goals by Improving Capabilities

Evergreen. Ever-growing

For over 25 years, we’ve helped hundreds of companies and thousands of leaders to obtain the results they want by:

  • Increased sales
  • Increased Margins
  • Reduce turnover
  • Improve customer satisfaction
  • Open new markets
  • Transform their sales teams
About Company

Grow Evergreen Revenue for your business

Talk to us today about growing or transforming your business

Grow your business with our sales enablement tools

What makes a good salesperson? Are they born or made? Are they internally or externally motivated? Would anyone be able to sell? Or is it only outgoing, money-motivated hucksters that can sell?

We approach sales development with an eye toward behavioral science. It’s not enough to copy someone else’s style or approach. We want to understand the ‘why’ behind influence, so your team can be empowered to perform at their very best. 

Evergreen revenue comes about by building a Sales Intelligent™ culture. It’s the sum of all the company’s actions,
beliefs and knowledge. We take a holistic and systematic approach to enable your teams to be their best.

Whether you win or lose, success in business comes down to one thing: making sure the customer understands how good your product or service is. If a business isn’t making sales, it isn’t growing. Everyone working there needs to keep the customer in mind because businesses are there to meet the customer’s needs or wants. Our role is to help you create a business that does this well for you. This is what we mean when discussing building a Sales Intelligent™ company.

 

Trusted by world-class brands and organizations of all sizes.

1-7
2-4
3-2
4-2
5-2
6-2
7-2
8-2
9-2
10-1
11-1
12-1
13-1
14-1
15-1
16-1
17-1
PROVIDING YOUR BUSINESS THE SKILLED RESOURCES YOU NEED ACROSS 6 VITAL DISIPLINES

FLEXIBLE SOLUTIONS TO ACCELATE GROWTH

Advisory Services

Insite Audits, Strategy, Process Design, TechStacks, Talent Assessment

Learn More

Outsource Staffing

Strategy, Operations, Management, Training and Development

Learn More

Sales Management

Assess, Recruit talent, Run Sales Meetings, & Drive Accountability

Learn More

Training Management

Sales Training, Playbooks, Engagement and Onboarding

Learn More

Marketing Solutions

We connect marketing actions to the sales process.

Learn More

Strategy Solutions

One on One dedicated support and Team Coaching

Learn More

Custom Solutions

All solutions are customer built around your needs as a client.  Schedule your consultation today and take action toward your success. 

Request a Consultations

We help clients to build, create and maintain their success

Evergreen has been on the move, actively helping business grow.

Read Our Case Studies
DAVID LUSK

What are Clients have to say...

David did a great audacious job launching huge global learning project in Veeam. We worked for different audiences, but David's expertise and eagerness to help with some of my projects' aspects was outstanding! He is a high-energy guy, and his enthusiasm was contagious.
Anton MamichevExecutive Director at Sberbank
I have known David Lusk, both personally and professionally, for over five years. Unequivocally, David is a consummate professional, creative thinker, and a tenacious consultant. He is a person many people would refer to as the ‘go-to’ guy for business challenges and obstacles. David will take a business problem, analyze the root cause(s), develop a creative solution, and not stop until the solution is successfully implemented.
Philip KnowlesChief Operation Officer & Co-Founder at VantagePoint Performance
David is a wonderful collaborator and colleague to work with. He has a strong global acumen and natural 'teaming' mindset. He very clearly understands how to build and localize global programs. He's very open-mind and receptive to new ideas and ways of doing things., I've enjoyed partnering with him over the years and would welcome the opportunity to do so again.
Jenny Lloyd-JenkinsExecutive Coach & Sales Enablement Lead at Planet
David is fun to work with, he’s driven, enthused and engaged, and uses his strategic thinking strength to bring new perspectives to any given situation. He researches subjects thoroughly which allows him to highlight gaps in knowledge and capability and put practical and actionable plans in place to address these. He is very outcomes focused.
One of the things I admire about David is his entrepreneurial approach. When he developed his Sales Centre of Excellence strategy he was keen to emphasize the value-add this new approach would bring - one key area being the effective measurement of skills, capability and behavioral change. He possesses deep expertise in adult learning theories and experience which facilitates stakeholder buy-in, and makes knowledge stick. He is always providing thought leadership to his peers and colleagues. He does an excellent job at getting teams to the next level of performance.
Jo GausdenLearning Partner, Elavon Europe
I’ve worked with David for over 4 years in the learning and development arena. What I appreciate about David is his thoughtful approach to problem solving. He brings a holistic approach to anything he tackles and always takes a step back to look at the big picture. He also balances the long term strategic view with short term action. For example, when I originally hired David as a consultant, the original role was to deliver sales training to the incumbent sales population to change behavior. Not only did he deliver these programs but he reached out to the sales managers afterwards to support them in the sustainment of the behavior. He did this not because he was directed to, but because it was the right thing to do.
He also challenges you to think and test “the way we’ve always done it” theories. If you want a “yes” person to carry out directives without questioning the underlying reasons, David is not your guy.
Natalie HamlettDirector, Talent Development
David was instrumental in my getting involved with ATD Greater Atlanta. His guidance into the world of social media was invaluable. Really enjoyed working with him and learning how to market our group.
Tracy HaasTraining Professional
David Lusk served on my 2015 executive board as VP of Marketing and Communications. His dedication to the chapter and our profession was clearly shown by the various initiatives that he worked to put in place throughout the year. For example, David invested time in building a team to improve our social media strategy and increase engagement with our members through effective communication. I am always impressed with David's drive and commitment to the chapter, and am honored to have served with him this year.
Sarah MercierInstructional Strategy & Design at Learning Ninjas
Previous
Next

Why wait for success? Your applause is just a consultation away.
Book now for free!

Schedule a Free Consultation

Frequently Asked Questions

Can I ask a question
Can’t Find Your Answer….. 
Ask A Question Here

Strategic management services are a range of consulting services that help organizations develop and implement their strategic plans. These services can include:

  • Strategic planning: This involves helping organizations define their mission, vision, and goals, as well as developing strategies to achieve those goals.
  • Organizational analysis: This involves assessing an organization's strengths, weaknesses, opportunities, and threats (SWOT analysis).
  • Process improvement: This involves identifying and improving inefficient or ineffective processes within an organization.
  • Change management: This involves helping organizations implement change effectively.
  • Risk management involves identifying and managing risks to an organization's operations.

We have built a model of organizations with at least ten sales reps. However, we have worked with larger organizations of up to 1200. We also provide 1:1 coaching for sales leaders who need unbiased mentoring. Please call us... in 15 minutes, and we can determine if there is a good fit.

We offer a flex model from $1K to 15K per month, depending on how far and fast you want to go within your constraints. Most engagement is 25% of the week, for about $5k monthly. 

A great place to start is to Schedule a Free Consultation with Evergreen Sales Group.

Scroll to Top

Strategy

Strategy is ensuring the organization knows what and to whom they are selling. How would you like to win? What markets do you serve, and how do you go to market with your offering? We help ensure you are aligned to win.

Focus on the Business. Many businesses suffer from the “push it” strategic approach to sales. In that, they push or sell anything. Strategy is about focusing the business, erg sales, into the most profitable business. They are getting the messaging right. It’s also about deciding what you will say no to—the poison pill deal.

Some areas we can help:

  • Identify Profit Matrix of business offerings
  • Provide Insights for Growth
  • Establish Sales Plans and Production Requirements for Reps
  • Identify and Segment Market
  • A|B Campaigns

Process

Operations - a strong linked, sequential sales process will improve your likelihood to close to 94%. It connects the strategy and the customer. It's the engagement model for the customer's journey. If done well, you can expect sustainable and predictable growth.

The cornerstone of any sales function is the process. The sequential, linked steps the customer goes through to purchase your offerings. An effective sales process will increase your closing rate to 93% probability. A flawed Sales Process focuses on control and tiresome reporting. A good Sales Process focuses on helping Sales Professionals sell and still gives others the data they need. It’s how you scale your business. It’s how you optimize the growth engine.

 

Some areas we focus on:

 

  • Drive cumulative results
  • Establish a proven, repeatable sales process
  • Leverage technology stack
  • Direct Business
  • Development Activities
  • Leverage Compensation plans
  • Cost of Sales and Channels

Management

Management - No Lie, the most effective sales teams do the basics well. They have regular accountability calls, deal with reviews, coaching, and clear communications - up, down, and out within the organization. Sales management done right is intensely time-consuming. Engaging a Fractional Sales Leader will allow you to focus on other business areas, like operations, investors, or your family.

You can maximize the output of your sales efforts. One of the biggest challenges with growing is letting go. Bringing in a management specialist is one of the wisest decisions a business leader can make. And it’s where fractional assets make the most sense and get the biggest bang for the buck.

Fractional Head of Sales has the skill and the leadership to design and build to the next level. They can:

  • Assess and recruit talent
  • Close performance gaps
  • Provide reports to leadership
  • Run sales meetings
  • SWOT and QBRs
  • Drive Accountability

While tempting to raise a high performer, 9/10 times, it’s a disaster. The skill requirements are different. What made them a high producer usually needs to translate better into management. Besides, you’ll have lost your most vigorous producer.

Nope, the selling manager is a pretend choice. It takes a lot of work to sell AND develop others. Which activities is the manager going to pay attention to? The one that rewards them the most.

You are better off ‘leasing’ than buying in this case. You can hire a fractional leader for 1/6 the price of a full-time hire.

Training & Development

Talent development is about supporting the sales process requirements and increasing the sales teams' capacity. It ensures the sales team has the skills and behaviors to win the sale. We can build, deploy, and deliver a custom offering tailored to your team, saving you time and money.

To grow healthy revenue, you have to increase the capabilities of your sales teams, both from a skills level and a mindset. It is what we refer to as being Sales Intelligent™. Do you have the right mindset to recognize an opportunity, navigate a discussion, and position the company correctly? We provide:

  • Tools and techniques to sell more effectively
  • Engagement offerings
  • Teach Sales Intelligence
  • Provide coaching and skilling to build content
  • Skill | Will Matrix

What makes us unique in this area is our programs are based on social science and research. It’s not just our opinion. We work with some of the world’s best researchers across the country.

Negotiation, Persuasion, Communication and Sociology. We draw on their insights to bring you a comprehensive solution.

How Can We Help Your Business?

Ask your question here and we will get back with you shortly

Get Started Here