Had a funny discordance this morning listening to the radio

Had a funny discordance this morning listening to the radio. One commentator closed out his segment stating “Here’s the big deal. Kamala Harris is igniting female voters 18-29. That will make the difference in this election”. Ok, fine. Then a promo came on for a show starting in an hour…” Young voters 18-30 are apathetic on presidential politics. We’ll talk about why”. Hmm. Same focus, different takes.

Well, at least the station is balanced in their viewpoints.

But what does this have to do with leading sales teams?

Here’s the problem with opinions, everyone has one. They’re always based on a first-person point of view, and often, on unverified data. Just casual observations.

If you are relying on your sales reps to tell you why deals don’t close, or what customers are thinking about your solutions, you’ve put them in an untenable position. They have to guess.

Now, you have to make guesses as to what to work on. Product features? Price? Messaging? Lead Gen?

Sales folks are a great data point for many things customer and market related. But your customers are better. Especially, when it comes to why they didn’t buy.

Every leader wants to know what their customers are thinking, saying and believing about their offerings. Engaging the customer has become exponentially more difficult. Their understanding of their needs and your offering change thought out their buying journey. This creates missteps and friction between your product development, sales, customer services and marketing teams.

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Learn more about how to approach this challenge. https://lnkd.in/g9WDb_qT
Insights make the difference.