Could your organization profit from a Fractional CRO (Chief Revenue Officer)?

Could your organization profit from a Fractional CRO (Chief Revenue Officer)?

The role of CRO is a pivotal addition to your leadership team. It’s the role that will pull various haphazard activities of your business into a coherent practice and start a steady march to healthy business growth.

A top CRO can justifiably command a half-million-dollar compensation package including an equity position. An investment of this size and significance is risky. And might create more headaches than it solves.

An alternative is leveraging a Fractional Sales Leader. These individuals have highly developed skills that are battle tested and proven. They are typically quasi-retired executives, who understand how to:

1. Focus the sales and marketing in the right direction
2. Build cohesion for operational excellence
3. Get things done

The Fractional model is one of affordability. Much like leasing your company vehicle, you are only paying for what you need, when you need to use it.

3 Reason when to consider a Fractional CRO as an SMB Leader:

1. The Need to Grow: Sales leaders bring sales intelligence to business. They focus on business growth by increasing selling effectiveness, sales process and offering profitability.
2. Reclaim your Time: Salespeople are notorious for being difficult to manage and coach. Sales Leaders Coach, Train, Lead and Engage sales teams which frees you to focus on other areas of the business.
3. Rid Yourself of Headaches: Sales teams require constant and consistent attention to be effective. Skills must be updated, CRM hygiene maintained, strategy deployed and tracked. Sales leaders can manage this at scale.

For 1/8th the cost of a fulltime sales leader, the business can lease the skills, and expertise the company needs for what they need as they need it.

#strategy #leadership #sales #investment #salesenablement