My motto for years has been Aristotle’s famous observation:

My motto for years has been Aristotle’s famous observation: “Excellence, therefor, is a habit, built by the small decision we make as to what we do.” Okay, I paraphrased that a bit, but you get the idea.

In both business and life, the pursuit of improvement is perpetual, especially regarding conversion rates—a crucial metric indicating business success. Despite variations across industries and sales stages, the principle of continual enhancement remains universal. And challenging for all leaders.

Contentment breeds complacency, a harbinger of decline. Conversion rates, whether compared to industry standards or past performance, are mere milestones, not the destination.

In e-commerce, conversion rates measure the percentage of website visitors making purchases. In B2B contexts, conversions range from visitor to lead, lead to sale, or lead nurturing to customer engagement.

Even smaller conversions, like email subscriptions or social shares, are pivotal for sustained engagement. However, sales-centric conversions, such as lead-to-sale or demo-to-sale, are paramount, reflecting both quantity and quality of interactions.

Achieving 100% conversion signals the need for innovation, prompting reassessment and potential process overhaul. For hashtag#salesteams and hashtag#leaders, complacency is unacceptable. Continuous pursuit of improved conversion rates propels business forward and ensures competitiveness in the market.

Habits, behaviors done, grow, were reinforcement flows. That’s good hashtag#salescoaching.