EVERGREEN SALES GROUP
Sales Force Transformation
See our Evidence of Success Below
GLOBAL FINTECH FIRM—SALES FORCE TRANSFORMATION
EVERGREEN SALES GROUP SALES LEADER COACHING DRIVES 400% INCREASE IN NEW SALES VOLUME
KEY RESULTS
REVENUE GROWTH
38% increase in contribution revenue. 22% increase to net profit. 80% increase in customer retention.
UTILIZATION
Team closing ratios increased by 22%. Win-Loss ratio increased by 9%.
FINANCIALS
400% Increase in deal volume Returned 180% ROI.
CLIENT
Large Fintech acquirer and reseller providers sold into multiple channels for Small and Mid-size organizations and national and sector markets.
BUSINESS NEED
The market for payment services evolved with the emergence of new technologies and platforms. CEO needed to transform the Go-To-Market strategy from transactional to consultative to position reps as trusted advisors for the SMEs.
BUSINESS ISSUES
- There was limited integration with sales teams for cross-selling opportunities.
- Lack of business acumen and diagnostic skills to sell software and complex applications.
- The team lacks executive presence and selling skills.
SOLUTION
- Establish and install a simple and accessible sales process.
- Provide playbooks and sales collateral
- Provide sync points for enablement and sales teams for Sales Intelligent Culture
Build a Sales Intelligent Culture